The Intersection of Sports and Intellectual Property

Description

The article "The Intersection of Sports and Intellectual Property" by David Fish and Joseph Ford, published on August 10, 2023, explores how intellectual property (IP) laws significantly influence the business and branding aspects of sports, particularly in combat sports and major leagues like the NFL. It discusses the role of trademarks in protecting logos, names, and slogans; copyrights in safeguarding creative expressions such as promotional materials and artwork; and licensing agreements in commercializing athletes' names, likenesses, and brands for products and endorsements. The article emphasizes that IP laws are essential for maintaining the exclusivity and value of sports entities in today's global sports industry.