Winning with IP how sports clubs can protect and profit from their brands

Description

The article “Winning with IP: How Sports Clubs Can Protect and Profit from Their Brands,” published by Michael Kyprianou & Co in December 2024, discusses the critical role of intellectual property (IP) in today’s commercial sports environment. It outlines how clubs can safeguard and monetize their brand through strategic use of trademarks (logos and slogans), copyrights (videos, designs, and promotional materials), and patents (innovative technologies like VR fan experiences). The article emphasizes that robust IP protection enables clubs to control merchandise, broadcasting rights, sponsorships, and digital assets, ultimately enhancing revenue, fan engagement, and long-term brand value.