Serena Williams files trademark for Aneres cosmetics

Description

In March 2018, professional tennis player Serena Williams filed a trademark application for a beauty brand named Aneres (Serena spelled backwards). The trademark encompasses a wide range of products, including skincare, makeup, perfumes, body lotions, shampoos, and related accessories. This strategic move allowed Williams to establish a distinct brand identity while retaining the ability to sell the brand without complications associated with using her own name.