This article explores the critical role intellectual property (IP) plays in sports, detailing how different IP types, patents, trademarks, designs, and copyrights, bolster the industry. It explains how patents drive innovation in equipment, trademarks and designs build team identity and merchandise value, and copyrights fuel lucrative broadcasting deals. It also highlights licensing (e.g., fan gear) and legal frameworks like international registration systems and dispute resolution to protect sports IP assets.