The IP implications of Lionel Messi’s FC Barcelona departure

Document

https://www.worldtrademarkreview.com/article/brand-lionel-messi-the-ip-implications-of-the-footballers-fc-barcelona-departure

Metadata

Title

The IP implications of Lionel Messi’s FC Barcelona departure

Description

This World Trademark Review article examines the intellectual property ramifications of Lionel Messi’s departure from FC Barcelona. It highlights a projected €137 million loss in the club’s brand value following his exit and notes Messi’s extensive trademark portfolio, which includes 136 registered marks, more than any other footballer, covering clothing, footwear, games, and software. The piece emphasizes how Messi’s personal brand not only influences FC Barcelona's commercial standing but also promises to add significant IP value to his next club, underlining the powerful role that player branding now plays in football.

Link

https://www.worldtrademarkreview.com/article/brand-lionel-messi-the-ip-implications-of-the-footballers-fc-barcelona-departure

Language

English